Blending psychology, design & strategy

I design for people, scale for business & build with teams—mixing big-picture thinking with hands-on execution. Bonus points if we keep it fun.

With 15+ years in product design, UX/UI, & strategy, I’ve helped startups & global companies scale, increase engagement & improve outcomes, impacting over 150M users across fintech, medtech & digital health.

Currently consulting on product strategy, design systems & AI-driven solutions while diving deeper into transformative AI & game design.

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Education

Board Executive program | deb (2024-now)

UX Design program | Hyper Island (2021-2022)

M.Sc Innovation & Business | University of Iceland (2013-2015 thesis pending)

B.Sc Psychology | University of Iceland (2008- 2013)

Experience

Lead product design / product strategy | consultancy (2024 - now)
Guiding fintech & healthtech companies in strategy & digital transformation.

Senior product designer / design system manager | sidekick health (2022 - 2024)
Developed a scalable design system for multiple health solutions, cutting dev time by 40%. Designed AI-powered patient tools that boosted engagement by 25%.

Senior product designer | meniga (2021 - 2022)
Led UX/UI for AI-driven finance tools, increasing user engagement by 20%.

UX research & QA engineer | meniga (2015 - 2020)
Conducted deep user research, feasibility studies & design sprints to improve digital banking experiences.

Project manager | juni (2013 - 2015)
Managed award-winning web projects & scaled digital strategies.

Project manager | klak iceland startup (2012 - 2013)
Led annual startup incubator competition, supported startups.

Board & Mentorship

Secretary of Board | women in tech gothenburg (2024-now)
Growing network to 2K+ members and creating strategic parterships with leading organizations & companies in product, tech and AI.

Mentor | Design leadership community (2024-now)
Mentoring designers in AI & automation.