What if strong data still led to the wrong solution? I led an 800+ participant survey, a design sprint, and user testing to explore gamification for carbon tracking. While early findings validated our approach, deeper research revealed that users needed clear impact insights, not rewards. By pivoting to insight-driven design, we built a more inclusive, data-driven solution that scaled across Meniga’s 100M+ global users.

With major funding, rapid growth, and rising pressure to deliver, Sidekick Health needed to scale efficiently and stand out in a competitive digital health market. I led a cross-functional team to create Robin, a unified, atomic, and close-to-code design system. The result was 40% faster execution, 85% adoption, and seamless feature rollouts, strengthening Sidekick’s position as a leader in digital therapeutics. 🔍 I am finalizing the case study and it will be available soon, so stay posted!